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Can Internet Celebrity Live Streaming E-Commerce Bring Loyal Consumers? Evidence from a Cosmetics Brand
Zou Yufeng, Lu Xianghua, Li Fengyao
First published at: May 20, 2023
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doi:10.16538/j.cnki.fem.20221102.301
Foreign Economics & Management, Vol. 45, Issue 05, pp. 134 - 152
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